Creative · Selected project
Planet KCreative + social.
Head of Creative & Social for a 13-location Austin retailer: social, email, web, in-store marketing, and events.
- Role
- Head of Creative & Social (contract)
- Years
- 2025–2026
- Scope
- Creative Direction · Social · Email · Shopify
As Head of Creative & Social for Planet K, a 13-location Texas retailer, I owned creative direction and marketing strategy across social media, email, web, retail marketing, and live events.
I led production of the photo, video, copy, and digital assets behind product launches, store promotions, and community events, and partnered with executive leadership on integrated campaigns built to grow customer engagement and drive in-store traffic. The Shopify storefront below includes pages I designed and built.
Website


Social video
Merch




Social + promo graphics







