Creative · Selected project
DaylightCreator Lab.
Creator-led social for a fintech startup, including the Creator Lab: a UGC program that recruited and managed emerging creators.
- Role
- Content + influencer partnerships specialist (contract)
- Years
- 2022–2023
- Scope
- Creator Partnerships · UGC · TikTok
At Daylight, a fintech startup, I led creator-focused social strategy, writing creative briefs and building short-form video campaigns centered on TikTok.
I co-created the Creator Lab, a repeatable UGC program that recruited, onboarded, and managed emerging creators, and worked across influencer partnerships, creative strategy, and content production to scale creator-led marketing.
Creator Lab videos
Social graphics
